Our story

Where it all began

Tired of big pharma markups and outdated retail models in the optical industry, we set out to create an online-only brand that actually understands the lifestyle of contact lens wearers — ourselves included. We wanted to create a brand that was easy to communicate with and a community of people who felt like they could relate to it.

Our mission

Life’s busy. We get it. That’s why we’re here to make things easy. Our goal isn’t to change the way you think about your lenses, but to give you a quality subscription service so simple that you don’t have to think about them at all. We don’t do lock-in contracts, we don’t do fine print. We just want to deliver Australia’s best dailies to a community of contact lens wearers — at an affordable price. It’s seeing, simplified.

Our people

Our in-house optician along with our customer service team are here to make it easier for you to have one less thing to worry about in your day, so you can get on with the more important stuff.